For every cliché one utters, there is an original thought which could have gone in its place. The belt is tightened one more notch around the neck of an interpretation whose configured value relies on the meeting of heterogeneous variables. Every time a person's ability is qualified by a slogan, a message on a sign poster, that person has been soiled by the truth we know all too well: that a man is only as qualified as his ability to avoid the responsibility he never assumes. Events, when coupled with slogans, are weighted with psychological precepts whose scale is not hard to determine; one variable is valued always at the expense of another. One cliché favors inactivity. Another favors the worker, women, an oppressed group. Cliché governs every last ‘free thinker' and ‘skeptic,' to the point that these terms ‘free thinker' and ‘skeptic' are themselves clichés. They are people who have rested on a certain rational designation at the expense of appearing to be fools. They are always the first to be swayed by the whims of the media, state-endorsed ideologies and the status quo. The paternal narrative trickles down to a state of accepted radicality. Most of what is considered ‘radical' today is equivalent to the father who lets his sixteen year old son drink vodka, but only around him and only two shots: controlled celebration, controlled protest. Radicals, in general, are the converging points and incubators of slogans. Radicality itself is a designation framed precisely within the spectrum of the status quo in its corporeal forms. A political party may change a series of zeros to ones and the people will in turn change those ones back into zeros. This can be accomplished strategically. What is a protest but a licensed form of whining? Protest laws offer the people the right to do in public what they do in private already, but nothing more. And once they go out and picket, what do they use? Slogans; slogans as mantras, slogans as signs-precisely what they've been fed their whole lives, with the desperate hope that what comes from the top down will hurt on the way back up. Masters never scamper desperately after the crumbs their slaves throw back at them.
Cliché is law turned inward. It is the spiritualization of mediocrity; the ossification of error itself. Clichés purchase only guilt or mediocrity-guilt for the other, mediocrity for the self. There is no other way to go about it. Even the cliché that the cliché is a cliché because it is true is purchased by fear for the alleviation of psychic pressure. So much preference, so much passion, so much will is thrown away, burned, left out to rot in the sun whenever one utters these magic spells which keep the machine running exactly as it does without maintenance. Like a prayer wheel or a chain-letter, one who utters a cliché is participating in the ritual vocation of modernity. It is the mimetic steamrolling of life; life as something to be de-vitalized, castrated, stripped, raped, gouged and lynched. Cliché is one of globalism's primary democratic tools: those who utter them can locate the traitor by his inability to adhere to it, at which point everyone piles onto him and crushes him with terrific bloodlust. Who needs war when you can make the many eliminate the few, one at a time; when you can train the masses to crush the spirit of any dissenters without a single political program being implemented?
Even the most vulgar of contrarians is in a position one hundred times more desirable and beneficial than the person who clings to a cliché as though it were a badge of devotion and courage in the face of differentiated enemies of every ideology that is not their own. The vulgar contrarian, exercising terrible suspicion in the face of various mediocre configurations, aligns himself to a configuration of opposites, surely, but he does so much more as he invites scorn after scorn to be heaped upon him. He tests himself, whether that is his motive or not, and creates within himself an imperviousness to scorn and ridicule that may, eventually, result in a manner of thinking which is not dependent on the thrill of that scorn or the satiation resulting from its temporary avoidance.
Today, we have reached such a shrill pitch in the noise of cliché that, not only are those who vocally disagree with them noticed, but those who remain silent. Silence, inactivity itself, in other words, the natural organic state of the non-ideological, is considered treason. Those who, for fear of not thinking, not speaking, not constantly bustling about filling the air with noise, fill their minds and mouths with absolutely anything which passes for thought, which will get them noticed just enough, but not enough to invite scorn from a majority. The very easiness and simplicity of their statements presuppose a wide degree of acceptance, which means that the closest thing to scorn they will ever experience is that small, disagreeing minority. Dramatic cries and histrionics will give the cliché-utterer an air that seems heroic only to the degree that it is uttered with faith, devotion, without inquiry and without a moment's doubt. Clichés have become tenants, pillars, dogmas, language as law.
We will not be rid of pig-headed ideologies until we consider every statement the blackest of curses that is easy to utter but which strangely needs constant repetition to reinforce it.