Book Note: Persuasion and Rhetoric by Carlo Michelstaedter #4

When man senses the insufficiency of his persona and feels faint before that which escapes his power, he turns to re-search the positions where the actual sense of his persona had previously flattered him with the voice of pleasure, "You are;" or in the positions that he knows lavish pleasure on others. 

The mirror of rhetoric faces itself. To cancel its insufficiency, it seeks fulfillment by cancelling the acknowledgement of insufficiency in others. To flatter is to perpetuate the half-worked sufficiency of rhetoric.